Since we've been on the subject of generational issues, here's a great example of Millenial verve and ingenuity.
My administrator, David, called our local DC radio station (Hot 99.5) in response to a request for people to call in to the Kane Show if they wanted a day off - the show would call back, and if their boss agreed to give the caller a day off, the company gets a free 15-second radio ad. Lo and behold, David got through, and we got a spot this morning! How rockin' is that! I would never in a million years have had the balls (ummm, literally or figuratively speaking of course) to do that, unprompted, nor would our boss. That ad was surely worth mucho dinero and we got it for free. Hooray!
Of course, we did have to tell David that his day off would be in, oh, 2009 or thereabouts. Welcome to the non-profit world, D! : )
9.14.2007
No guts, no glory!
Labels: associations, communications, generations, marketing
Subscribe to:
Post Comments (Atom)

0 comments:
Post a Comment