Blog as newsroom - SMT part 2

Ok so here is the second Social Media Today post that really stood out for me recently. This idea is GENIUS and I absolutely plan to try it.

In the post, An Innovative Idea for Using a Blog, Paul Dunay describes how a company called Leopardo Construction's director of marketing and PR "is using a wordpress blog as a newsroom. I think this is really quite clever since, like a blog, press items are normally viewed in reverse chronological order. Therefore, they are a perfect adaptation for a blog. But he didn’t stop there. He added RSS (naturally), and built-in Search, Archives by Month, Categories (tags), Sharing and Bookmarking (like del.icio.us), Suggested Reading (which was a plugin) and some YouTube video links embedded into the blog. However, no comments – which I think is ok."

How awesome is this? Super easy to set up, and I bet any association could mix and match the functionality they want.

Now, I just need to write some press releases.... : )