So much for all my talk about "not being into data".
I'm sitting at my Board meeting last night; we're talking about dues structures and a Board member asks for numbers on our members - I whip out my handy graphs that I had made for last month (and posted about here).
At another point, someone wants to know how our dues levels compare to other affiliated organizations (chapters) nationwide. It just so happens, I've just finished compiling a comparison chart for our "Association of Administrators",the group of all the local administrators who get together at the National's annual meetings. Turns out, despite our small size in the grand scheme of things, we're one of the biggest! Everyone's happy.
Then, someone else wonders how a certain program's budget breaks down - and here I am again, at the ready with my dutiful budget breakdown from last year's budgeting process.
And finally, we're talking about the strategic planning process (again) and someone suggests doing a market analysis - and I actually think to myself that this would be a WONDERFUL idea, which might push them beyond the abstract and into action.
Shocker!
The funny thing is, lest you think I am "teachers' pet" or something, (and how totally uncool would that be, obviously!), but I actually did not have any of this stuff in my Board materials on purpose. I swear. It's just things I happened to be working on that at some point I thought, this could be useful later on, and threw into a "keep somewhere" folder.
Far from being anti-data, like I thought I was, I am turning into the Data Queen. I can hear myself now - "Data's about the past, not the future"... well, that may be true, but it sure can help speed up a Board meeting!
10.04.2007
Call Me Data Queen
Labels: associations, board, data, marketing, membership
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That's very impressive. Great job. Tony
ReplyDelete"Data's about the past, not the future... well, that may be true, but it sure can help speed up a Board meeting!"
ReplyDeleteThis is a great quote--and very accurate. Congrats on your successful board meeting!
Hey, there's nothing wrong with data, and making decisions without available data is silly.
ReplyDeleteBut the data never speak for themselves, and there is a big difference between data and insight, and if we get TOO much into the data, I think we forget that. Data are not a substitute for thinking.