So I'm sitting here at the technology conference, listening to Sterling Raphael of NFi Studios describe the made-to-order social network they set up for ACTE, the Association of Corporate Travel Executives. Their network is fully integrated into their iMiS member database, and they have a bunch of Facebook-style features for "friending" other members, creating groups, etc. They have sections for beta testing new features and a feedback system with follow-up for submitted comments or ideas.The system has also enabled them to come up with ways to generate new revenue.
I am seething with social network envy - I WISH I could implement something like this for my members. Unfortunately I have to live with the fact that this would not create value for my association, at least not yet, because my members are not a large enough group nor do they spend enough time on their computers.
But I am going to learn as much as I can about this so I am ready for the day when this will be possible!
1.31.2008
Severe case of social network envy
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6 comments:
I watched the NFI guy as well, and was duly impressed. The world is changing so very quickly and the opportunities are enormous. It is nice to see that there are others like yourself that have open minds and are willing to embrace the eventuality...and also blog naked!
Hello Maddie! I received a google alert for NFi and saw your blog. I like the subject matter you write about and think we can explore ways of getting some of these social networking features to your association, even in small doses or test environments (focus groups). Either way, I have a booth at the exhibit hall tomorrow and would like to say hello! We are booth #231 (MemberFuse/NFi). Stop by if you can...
Sterling
I hope that your association can integrate something like this soon. I've seen the benefits for our members and their excitement for it! Good Luck!!
Hi Maddie. I included you in a blog I just wrote on my site. Check it out here: http://sterlingraphael.com/index.php/2008/02/05/2008-asae-technology-conference-wrap-up/
I'd like to discuss with you in more detail how we can work together, and give you MemberFuse to Beta test for your association. Talk to you soon!
You go! World domination. 'nuff said.
Maddie- I agree. I was blown away by NFI and the ACTE example. I have been trying to get up to speed on all things 2.0 since then. This (meaning new media) is usually something outside of my realm, but I've got to address it for my group. Such great potential!!
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