Here's someone who really gets it.

Lee White rocks. His blog articulates his own questions about social media and Enterprise 2.0, particularly in relation to his new consulting business.

His new elevator pitch:

Other person in the elevator: “So, what do you do?”

Me: “I facilitate the development of community as an organizational structure within organizations.”

Other person in the elevator: “Cool! Tell me more about that.”

…or something like that.

Basically what this means is that I can talk about what is happening all around us with regard to social media, enterprise 2.0, WOM, etc. within the single context of community, where all of these instances are simply examples of “the integration of the many into the one”.

From this basis I see many themes that I want to develop:

• The cognitive dissonance that occurs when organizations attempt “community” marketing while operating internally as an authoritarian hierarchy.
• The practice of community is about continually working to include the next the next layer “outside” into the whole.
• The “tools” of community, both new and old.
• Why is community a viable organizational model “now”?
• Can community and hierarchy co-exist?
• Examples of community that can serve as models for the enterprise.

We should get him to dip his toes in association industry waters...!