2.13.2008

In case you missed this...

Dave Witzel of ForumOne Communications interviews our very own Dennis McDonald on "Web 2.0 adoption: Lessons from associations, corporations, project management, and disaster response".

A couple of his questions:

It seems to me that associations should be natural matches for Web 2.0 approaches but that they have been very slow adopters? Do you agree? Why do you think?

Does adopting web 2.0 processes really require a "culture change"?

What can those of us who advise organizations do to make them more amenable to trying these new approaches? Anything?

I would say Dennis is exactly the kind of consultant who might be able to bridge that divide between the enthusiasts and the "control" crowd.

In the interview, Dennis also talks about the Alexandria Web Strategy group he recently set up. I am in this group, along with a few other blogoclumpers (Matt Baehr, Lindy Dreyer, Jeff De Cagna among others), and if anyone ever has issues they would like raised at the meetings, please do not hesitate to contact us. At tonight's meeting, for example, one of the topics to be discussed will be the myth of control and how we might bridge that gap.

1 comments:

  1. Hi Maddie - I hope the meetings help bridge the gap. For my 2 cents - I'd focus on content first, then technology. Helping associations realize the content they have is web ready I think will be beneficial to many of the late bloomers. Find the destination then pick the web2.0 vehicle as it were.

    All the best
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