Just get crackin' part 3

Still talking about how to present social media to the "powers that be" in order to show how it can create value for your association?

Here's a great post by Chris Brogan which can help you formulate your proposals.

Internally within the organization - social media can SAVE TIME and we all know time is money. For project management, training, internal messaging (IM is quicker ans easier than email), committee work.

Externally between staff and membership - social media can RESULT IN ENGAGED MEMBERS. Through community development, product/services development, content creation and collaboration, data collection (better targeted services).

Externally to reach potential members - social media can help with RECRUITMENT and MARKETING.

The rest of Chris' post is about thinking about where you place the people responsible for social media positions within your organization - or, if that is you, how you market yourself as such.

"If you’re going to present yourself as a business professional showing the value of these tools to companies, step up your game. Do. Make. Learn. And build the appropriate “human interface” between what these businesses understand and what you’re offering. It’s there. You CAN do it. You have to be working at it from that perspective."

Just get crackin'.