It may have a long and boring name, and it may take a little while to complete, but this is the first survey ever to track how associations are using social media. Please do it now. It's important! Everyone will get a copy of the full results as well as the chance to win a $100 gift certificate. I know that's not a great incentive - everyone is too busy for this kind of thing - but really, if we are ever going to really learn how to take full advantage of this new way of working, if we really want to leverage web 2.0 and social technologies in order to create real, lasting value for our members, we need to know where we stand as an industry. We need to know where we already feel comfortable experimenting, and where we really need to be shown the ROI. We need to know where there may be enough choice of vendors and consultants who can help us make the leap, and where maybe we just have no idea where to start. We need to know who else is doing what, so we can learn from each other.
Please take a few minutes and just do it. Details here.
Thanks for your time and effort. You won't regret it.
6.11.2008
Have you filled out the State of Social Technology survey yet??
Labels: data, sharing, social media, web 2.0
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