Quote of the Day

From Sterling Raphael of NFI Studios (my bold), in a comment on my post about "what if you build it and they don't come?"

"[The] key we've realized is to integrate your social media applications into existing programs such as Events & Surveys. Make it a requirement to access certain pre-event and post-event content through the social media channels. Or ask them to submit their feedback through a discussion forum. This allows the users to do what they normally do, then realize there's so much more they can do..."

That is such a good idea!