OK, now THIS looks like a useful book!

ASAE have just announced the release of "The Power of Partnership: Principles and Practices for Creating Strategic Relationships Among Nonprofit Groups, For-Profit Organizations, and Government Entities".

From their press release:

"Based on principles highlighted in the best-selling 7 Measures of Success and U.S. Chamber’s The Future of the Competitive Association, The Power of Partnership is a collaborative initiative of ASAE & The Center and first-time publication partner, the U.S. Chamber. The new publication is a result of case study research, qualitative analysis and collaboration between the organizations. It takes a look at the process of establishing successful partnerships between nonprofit organizations, between nonprofits and for-profit companies, and between nonprofit organizations and governmental entities.

“Organizations partner for any number of reasons, either to share resources, reach broader market segments or to develop and share new knowledge,” said ASAE President and CEO, John H. Graham IV, CAE. “It’s important to understand the way partnerships between organizations work to make them stronger and mutually beneficial. This joint publication of ASAE & The Center and our friends at the U.S. Chamber will guide associations in asking the right questions and making the right decisions.” "

Looks cool. Alliance building and strategic partnerships are a very useful strategic tool, particularly in this climate where the economy sucks. Pooling resources in large and small ways can be really beneficial to both parties. I don't know if the book will talk about this in terms of innovation, but sharing information can be done in really innovative ways and be a win-win (as we say in the business).

Can't wait to check the book out. And I dig the cover image!