Quote of the week: Be Irresistible

Quote of the Week by funny man Saul Colt (in a conversation with Liz Strauss).

"Remarkable isn't enough anymore, you need to be irresistible!"

"Remarkable is something a lot of folks are striving for, some get there and some don't but remarkable is still a very respectable goal. But irresistible is not only (to borrow a cooking term) kicking it up a notch or the next step but more importantly, it is something you can't be without other people.

Irresistibility is an emotion and emotions are what make connections to brands and products/services and connections take real people and real people make the difference."

Nice one! Let's figure out what makes us irresistible!