We say this all the time... but we're not the only ones. Nice e-book from Chris Brogan. It's very "B2C" but the issues are the same for all of us.
11.05.2008
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B2C - selling to lots of people.
ReplyDeleteB2B - selling to a closed net of people.
Same thing to me. Selling. People. :)
I present on this from time to time, too. But then, I spent 7 years in B2C and 9 years in B2B and now have to talk to both sides of the aisle.
Yes we fish!
Hi Chris, thanks for your comment! I totally agree with you, only for us in the association industry specifically (as opposed to nonprofit generally) we're talking about business-to-members or potential members, as opposed to business-to-customers (eg general public) - but it is really all semantics, in all cases the "b" is trying to add to its value proposition, to whatever audience it's trying to reach...
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