The Online Marketer Blog lists five social media jobs they expect companies will fill in the next five years.International Community Compliance Chief: Facebook and MySpace may be dominant in the U.S., but how much attention are you paying to social networks in other countries? [...]
Community Manager: People are talking about your brand. If they do it within the auspices of the company, in a sanctioned forum, message board, or internal blog, you will need a community manager. [...]
Online Reputation Manager: While the community manager has a public presence and is sanctioned to act, an online reputation manager is wider-reaching in their scope, but largely hidden from public view. This is the person you turn to when you need to know which online influencers are talking about your brand. [...]
Blogger Outreach Manager/Blog Cultivation Expert: A lot has been said about the right way to approach bloggers and the wrong way to approach bloggers. Do you have an expert on your staff who already has relationships with bloggers in your industry? Everyone needs good PR or the occasional digg/stumble/sphinn/[insert goofy web 2.0 term of the day]. [...]
Chief Conversation Officer: This is the big kahuna of social media leadership in your company. The Chief Conversation Officer is an amalgamation of many of the roles described above. However, the CCO reports directly to the top and it is a soup-to-nuts position: they are responsible for finding the online conversation, documenting it, sharing it, analyzing it, and ultimately joining in on the conversation (in a non-creepy, non-”marketese” kind of way).[...]
Read the full descriptions in the original post. Association execs, as we know, are all about the wearing of multiple hats, so I think some of these will be condensed into one role OR shred between several people doing other things, but it makes sense to start thinking about these types of roles.
Personally, I think community management should cross over all silos and should be part of anyone's job who already deals directly with members, but that's probably a bit too radical for right now. Just food for thought.
12.02.2008
5 new social media positions to think about
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3 comments:
I totally agree with you that ideally community management should be a coordinated group effort that isn't confined to silos. I think that the smaller the association staff, the more likely that model is to work, though--which is unfortunate because the larger the association, the more important it is to have all departments working together.
Who knows--maybe social media/community managment will be the thing that eventually cracks the silo paradigm for associations!
I agree, wouldn't that be cool!!!
Nice list Maddie! I agree that any social media practitioner should be able to perform all roles, and understand how to work together for the organization's goals. Personally, I think a community manager sounds like a fun position!
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