Facebook - Pages Vs Groups

I have been meaning to write about this for a while, but oh look! Advergirl beat me to it, quite nicely in fact.

Read her post - it has a really good rundown of the differences.

My ten-second take? Remember that Facebook is primarily social. The value lies in getting your content on your members' (or potential members) INDIVIDUAL profiles - where they are sharing that they went to your event, or posted a discussion in your group, or whatever. To do that - GROUPS work better.

I thought of a sweet little analogy that I tested out at a Facebook workshop the other day and everyone seemed to think it made sense. I think Facebook works like a village (even though its population is huge, the way people interact is in small "neighborly" connections). Pages are like little village storefronts - you can have stuff in your window, you can have a billboard, you can track who comes into your store, you can post sales or discounts. Groups, though, are, well, groups. Of people. You can communicate with the members of your group directly (into their inboxes). There are more opportunities for them to take stuff away, to their little houses where they have tea parties with their friends.

Ok, getting a little carried away there, but you get the gist... : )

Thoughts? I'll have more on this later.

More Facebook resources are here in the meantime.