Whoo hoo! Check out Lindy's awesome interview of the Master of Word of Mouth Marketing, Andy Sernovitz, which just happens to be the cover article in January's Associations Now.
Want more? Don't forget to bookmark our WOM bibliography. Got suggestions for links to add? Let us know in the comments here or over on the Springboard and we'll add them!
1.05.2009
Lindy Interviews The Man. Oh Yes!
Subscribe to:
Post Comments (Atom)
2 comments:
Go Lindy! Awesome article! I'll have to give you my ASHA clattering teeth (speech--get it?).
Slam dunk! Love the message in particular: Word-of-mouth ... not a campaign. It's a way of doing things. It's a way of thinking about what you do so that you build forwardability and viralness into everything you do.
Post a Comment