I wrote a little article for ASAE's Tech Council E-newsletter, Technoscope, on an IEEE video project which they created to celebrate their 125th anniversary. My article has a bit of background, but you don't really need it to get it. It's a simple idea which created a really moving, still ongoing, simply and deeply engaging and beautiful thing.
Here's the video. Watch to the end as they get more and more creative with the piece of paper with the IEEE logo...
But here's the clincher. I posted a link to the video on Twitter (the article itself is behind the firewall, which is irritating in the extreme) and immediately got this back:
BAM! That's what you want your stuff to do. Make it easy, make it shareable, make it WOM-worthy, and your value will spread all by itself.
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